Tag: basketball

Senior All-American Jordan Hooper played her final season at Nebraska in the new Pinnacle Bank Arena.  With Men’s Basketball sold out via season tickets (nearly 16,000 sold), the marketing efforts focused almost entirely on the Women’s Basketball team.  Jordan, a four-year starter and native Nebraskan was the clear choice as the face of the campaign – “A New Home for Hoops.”

Her nickname being “Hoops” just made it that much easier …

Some print ads:

Web Ads:

Nebraska Basketball has not, historically, seen the same level of success as the football team in regards to ticket sales.  The Bob Devaney Sports Center, at capacity, held nearly 14,000 fans.  The average attendance leading up to the conference schedule in 2012 was slightly above 10,000 fans.  To help increase ticket sales, several billboards were purchased throughout Lincoln and in select parts of Omaha.

Here is a breakdown of how the billboards were made in photoshop.

Here are a few of the finished products: