Author: Andy
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New Home for Hoops
Senior All-American Jordan Hooper played her final season at Nebraska in the new Pinnacle Bank Arena. With Men’s Basketball sold out via season tickets (nearly 16,000 sold), the marketing efforts focused almost entirely on the Women’s Basketball team. Jordan, a four-year starter and native Nebraskan was the clear choice as the face of the campaign – “A New Home for Hoops.”
Her nickname being “Hoops” just made it that much easier …
Some print ads:
Web Ads:
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Revelling
Nebraska Softball Coach Rhonda Revelle became the winningest coach in Nebraska Athletics history. To celebrate the monumental win, a shirt depicting her signature celebration was created.
To accompany the promotional shirt, a social campaign for “#Revelling” was created.
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Basketball Billboards
Nebraska Basketball has not, historically, seen the same level of success as the football team in regards to ticket sales. The Bob Devaney Sports Center, at capacity, held nearly 14,000 fans. The average attendance leading up to the conference schedule in 2012 was slightly above 10,000 fans. To help increase ticket sales, several billboards were purchased throughout Lincoln and in select parts of Omaha.
Here is a breakdown of how the billboards were made in photoshop.
Here are a few of the finished products:
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50 Years of Sellouts
Nebraska Football has had unprecedented success. Since November of 1962, there has not been an open seat inside Memorial Stadium. As the stadium grew, the sellouts continued. The 2012 season was a celebration of the fans for their tremendous support and looking forward to the Next 50 Years.
Below is the 50 Years of Sellouts logo set created to use throughout the season. The design was made to look like an old-time ticket while staying with a clean, flat design as to not distract from the various pieces to which it would be added.
Every fan in Memorial Stadium (88,000) was presented with a black rally towel for the night game against Michigan. The towels were handed out to fans at each gate by student-athletes from the other 23 varsity sports, thanking fans as they arrived.
